Does website hosting affect search engine rankings?
When you have created a beautiful looking website, it is time to host it in cyberspace and you are ready to receive website visitors. But, the important fact to be considered after before deciding on a web sponsor is SEO. Most web owners usually overlook this fact and are more focused after web hosting features, pricing, and tools. Thus, the question that comes to mind is that “Does selecting a web hosting provider really make a change in ranks on search engines like Google and Yahoo?” A large number of people are likely to accept that a unique IP address is important for a site to improve search engine optimization on the search engines like Google. Yet, it is important to take into account the statement that a majority of websites are hosted on shared IPs. On a single computer many servers run together with and serve different websites from single IPs.
Very basically, if you may have a reliable web hosting sponsors keeping your website up 99. 99% of times, still you are at risk for being considered. That is certainly, if your site is down when Google and the other search engines want to index your site, they will just skip right over you. Maybe you might outlive this once, and the major search engines crawlers will most likely come back again, but if it occurs again you are mailing bright warning up the virtual mast. Your reliability is at stake.
The seemingly cheap web hosting provider companies may also be hosting spammers, scam sites or other banned sites like adult or gambling websites. Now this could substantially affect your website SE rankings.
If there is virtual shared IP hosting on the storage space, and Google penalizes the server and IP credited to spamming, then probabilities are that your website may be banned or normally penalized. Within instance, if your website is stored on a server that is hosting adult content, then Google can prohibit both websites. Subsequently, your website visibility reaches risk.
However, this is not always the case as your website does not need to be banned because of a blacklisted server. Secondly, please note that Google will not ban sites by virtue of their writing an IP address with a misbehaving site. Since Craig Silverstein of Yahoo quotes in a recent interview "Actually, Google deals with almost hosted domains and their links just the same as domains on unique IP addresses. In the event you’re ISP does electronic hosting correctly, beneath the thick see a big difference between the two situations? We do see a tiny percentage of ISPs every month that misconfigure their virtual hosting, which might take into account this persistent misperception.
With another technology, rewrites, you can optimize dynamic content like e-stores and forums for indexing by popular search engines. Also you can "proxy" content of one site into the directory of another, and create an electronic directory structure of the site that hides physical files and extensions. The simple fact that ISAPI rewrite technology can return browser-dependent content, even for static records, is yet another efficiency that looks good to the search engines. What works for Google is usually the best way to the population.
The web owner therefore needs to ensure that the website is acquiring maximum uptime (up to 99. 9% to 100%). Also keep your web host provides a clean track record.
Web address restructuring is yet another important aspect as search engines face problems while indexing dynamic URLs. In the event that the URL parameters are acceptable with Google, then your website should easily be indexed with them.
So remember that Google and Bing may penalize certain web hosting companies due to content issues and this could negatively affect the performance of your website. Also, prefer individual IP addresses in order to obviate probable index removing. So choose your web host wisely and therefore safeguard your SEO strategies.